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Compare old vs. new school presidential communication.
Old School: speeches, press conferences (one-way). New School: social media, direct engagement (two-way).
What is the bully pulpit?
President's ability to influence public opinion and set the national agenda.
Define presidential approval ratings.
Measure of public support for the president, fluctuating based on events.
What role does the President play in agenda setting?
The President highlights key issues and builds support for their agenda.
What is the purpose of the State of the Union address?
Outlines the President's legislative agenda to Congress and the nation.