How and Why Political Parties Change

This AP US Government study guide covers candidate-centered campaigns, voter engagement, and candidate diversity. It examines how parties appeal to demographic coalitions using targeted messaging and diverse speakers. The guide explores critical elections, party realignment (like the New Deal Coalition), and divided government. It also discusses campaign finance law, including limitations on contributions, transparency requirements, and the influence of special interests. Finally, it covers the impact of modern communication and data management on campaigns, including targeted advertising and social media.